Harry’s Cold Plunge
Brand: Harry’s
Design: Michael Brennan
Art Direction: Mason Goolsby
Creative Direction: Robert Thompson
This was second drop from Harry’s Scent Labs (limited edition body washes with experimental scents + bottle designs). Our goal was to bring the cold plunge craze out of the backyard ice tub and into the bathroom. With the design, we evoked a laboratory, with a metallic canister and heavy duty plastic label, along with a warning-laden label.